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Post-pandemic, more Americans are adopting minimalist lifestyles, decluttering their homes and minds. Less is more, apparently.

After stockpiling enough sourdough starters, yoga mats, and emotionally questionable online purchases during the pandemic to rival a small nation’s GDP, Americans are finally saying: nah, I’m good.

Minimalism is back, baby—and this time it’s got better lighting and a neutral-toned mood board.

The post-pandemic vibe shift has officially hit the nation’s closets, garages, and collective psyche.

People are purging junk with the passion of a reality show contestant, trading chaos for calm and chaos-buying for clean countertops.

One storage company even reported a rise in cancellation requests that read like breakup letters: “It’s not you, it’s my inner peace.” Social media is flooded with minimalist influencers showing off their beige walls, three forks, and emotional detachment.

Gone are the maximalist, dopamine-drenched TikToks of 2020—now it’s all about linen robes, houseplants with names, and smug captions like “I only own five shirts, and I’ve never felt richer.” The movement’s deeper than just ditching clutter.

It’s a rebellion against burnout culture, endless consumption, and the mental clutter of a society that can’t stop checking email on the toilet.

Minimalism is now less “I read The Life-Changing Magic of Tidying Up once” and more “I no longer fear silence or my own thoughts.” Why it matters?

Because in a world that’s given us too much of everything—news, noise, novelty—people are finally choosing less.

Less stuff, less stress, fewer regrets. And maybe one day, fewer browser tabs.

Latest update? Retail therapy is out. Mindful curating is in.

And somewhere, Marie Kondo just felt a spiritual shiver and smiled.

Sources: ABC News – “Americans turn to minimalism for post-pandemic clarity and calm” (25 Apr 2025) NPR – “The rise of less: Minimalist lifestyles gain traction after COVID clutter” (25 Apr 2025)

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