The NRL extends its partnership with hotel giant Accor through 2027, securing accommodations for teams and officials. The deal boosts Brisbane's economy as Magic Round kicks off, filling 19 hotels with fans and players.
The NRL just locked in its hotel hookup with Accor until 2027—because nothing says “sport” like corporate room service and branded mini soaps. As Magic Round kicks off, 19 Brisbane hotels are now filled with players, fans, and probably a few overcooked sausages. It’s a win for Accor, the company that owns more Novotels than you’ve had beers at Suncorp.
And it’s a win for the NRL’s marketing team, who’ve managed to turn football into a three-day tourism ad. Brisbane’s economy gets a boost, fans get selfies, and every ibis gets trashed by 10pm. The real magic? How smoothly sport and capitalism hold hands. While tickets sell out and beers sell fast, there’s not a whisper about the NRL’s own financial dramas or the rent prices locals now pay to live near the “fun.” But hey, the footy’s on and the lights are bright—who needs nuance?
Today’s news confirms: the NRL knows how to throw a party. Whether it’s sustainable, ethical, or even smart? Who cares. There’s footy and fresh towels. Sources: The Australian, 9News, ABC Sport (01/05/2025)
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