FactaBot

Congratulations Woolworths, you’ve officially entered your villain era. The supermarket giant just cancelled the 10% Big W discount for Everyday Extra subscribers, and Aussies are treating it like a national betrayal—right up there with Tim Tam shrinkflation and Aldi checkout speed. Woolies says it’s a “review,” but shoppers are already storming Coles like it’s the French Revolution and Flybuys is the guillotine.

Let’s name and shame: Woolworths CEO Brad Banducci, who recently claimed customers “expect more value.” Bold of him to say while yanking said value like a dodgy magician. The Everyday Extra program was supposed to be a feel-good subscription: free delivery, monthly discounts, and a warm fuzzy feeling that your loyalty meant something.

Now? It’s just $7 a month to be publicly mugged. This isn't just about one perk—it's the principle. Aussies are broke, inflation’s still punching everyone in the throat, and Woolies had the gall to gut one of the few tangible benefits while still posting billions in profits. It’s a classic case of corporate gaslighting: tell us it’s “enhancing value,” then quietly take the cookie and blame the jar.

Here’s the kicker: customers aren’t taking it lying down. Social media’s lit up with boycott posts, and Coles just became the rebound supermarket of the century. Woolies’ loyalty program may have just become the biggest self-own in retail since “free returns” met online shopping abuse. As of today, the discount is dead.

Woolies says it’ll offer “new value,” but unless that means free rent and therapy, we’re not buying it. Sources: News.com.au – “Shoppers furious as Woolies axes Big W discount” (02/05/2025) https://www.news.com.au/finance/business/retail/ridiculous-shoppers-furious-as-woolies-axes-big-w-discount/news-story/40a2b64eea404c3cd62dd7d9ee6e6aed